In this present day and age, with increasing affluence in our society Singaporeans are having better standards of living. It is because of this rise in standards of living that cast a judgement on Singaporeans having a literal “good life”.
With affluence and the rise of standard of living, everyone is chasing a standard to better themselves. However, with too much competition it produces competition amongst the best, the creme de la creme causing stress to those who are in this macrosystem.
The influx of foreigners have created a brand awareness, something that they imitate or emulate. However, this would take away part of our identity as Singaporeans.
